Zojirushi is the company that has the largest market share in the rice cooker market in Japan. Their appliances are almost omnipresent in Japanese households. The main reasons why this happens are reliability, robustness and quality. Japanese customers are known for being very demanding, which is why their products tend to have higher standards of quality.
In our everyday lives, that means we can rely on these cookers to prepare perfect, warm, fluffy rice. All you need to do is to wash the rice and add the proper water proportion. After you press the Start button, all the work is done automatically.
This is especially good for people who are trying to follow a low glycemic diet. Having a rice cooker helps you prepare brown rice — one thing less for you to worry about. The only trick is the water proportion: add and extra 3/4 cup of water (120ml). But watch out, this is a “Japanese rice cup” (totals 160ml) and not an “American cup” (200ml). Your rice may end up stickier than you would like if you put too much water on it!
Zojirushi also exports rice cookers overseas. Basically you can enjoy their great technology anywhere you live. They are easy to clean and maintain and are likely to last forever. Although the Japanese say a rice cooker should last for at least 10 years, my family has a 5-cup cooker that has been with us for the past 19 years. And counting! We use it every day to make white rice.
It is impossible to go wrong with Zojirushi appliances. Their standards are very high and I am sure you will have a good impression too.